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How can organizations use the findings from market research to develop and implement effective marketing strategies that address changing market dynamics and consumer behaviors?
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1 Understanding Customer Needs and Preferences Market research helps organizations gain insights into evolving customer needs preferences and expectat...Get Instant Access to Expert-Tailored Solutions
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Advertising & Promotion An Integrated Marketing Communications Perspective
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
5th Canadian Edition
70891303, 978-0070891302
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