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How can social psychological theories explain the key approaches used to market consumer goods?
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Social psychological theories offer insights into the key approaches used to market consumer goods by examining how individuals attitudes beliefs motivations and behaviors are influenced by social fac...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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