• How can supportive and participative leadership help nonprofit leaders to create a "branding culture" in their organization?
• What similarities and differences did you notice between branding in the private sector with branding in the nonprofit sector and with your personal brand?
• What specific steps can a leader of a nonprofit initiate to engage their organization in the branding process?
• Provide an example of how you, as a consumer, choose products and services. Be specific as to how a brand's characteristics play into your decision process.