How can the use of triggers, emotion, and public observability help any business or organization become more profitable? Tip 1: Feeling anxious to start writing? Wait. First, break the essay question down into parts. In other words, spend time trying to understand the question before rushing to find answers. And, just as importantly, be sure to continue to revisit the question as you write. ____________________________________________________________________________ Use only the Jonah Berger book to help you make your case, with at least one citation of evidence in every body paragraph. Focus on chapters 2, 3 and 4. When you cite a quote or when you paraphrase, be sure to provide a page number in parentheses at the end of that sentence, like this (56). A lack of citations is a form of plagiarism. Be sure to understand what you're citing and why you're citing it. You'll need all of the following: Definitions: to provide clarity Evidence: studies and/or experiments: to help make your argument Anecdotes or examples: to help humanize your point (i.e. complement your evidence)