Question
How can Uber effectively compete with Didi, should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service
How can Uber effectively compete with Didi, should it compete head-on in China, or should it
sidestep competition by focusing on niche markets through service innovation and geographic
expansion within the country?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
