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How can we leverage data analytics and predictive modeling to personalize marketing messages and offers for individual customers? By using Consumer behavior in a service
- How can we leverage data analytics and predictive modeling to personalize marketing messages and offers for individual customers?
- By using Consumer behavior in a service context, 4p in marketing services and design service processes to Provide an explanation of how Service Flowers,SERVQUAL, Blueprinting , Service Delivery concepts can improve customer satisfaction.
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Leveraging data analytics and predictive modeling can significantly enhance the personalization of marketing messages and offers for individual customers Heres how you can achieve this 1 Data Collecti...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
