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How can you reconcile a company's need for information in order to develop effective marketing programs with a consumer's right to privacy? Given the large
- How can you reconcile a company's need for information in order to develop effective marketing programs with a consumer's right to privacy?
- Given the large amount of personal information many people post in public forums, are we still entitled to that privacy?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
