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How could a firm market a new technology to the late majority? Explain the utility and advantages of the product. Ask them to experiment in
How could a firm market a new technology to the late majority? Explain the utility and advantages of the product. Ask them to experiment in a focus group. Utilize a small pool of tecinncal people to explain the benefits. Explain how the technology can be used no the future. Why would a firm successful in attracting innovators and early adopters potentially go out of business? They fail to create an effective business model. They change strategies to attract the early majority. They try to serve the late majority instead. They devote too many resources tonellab ity and ease of use. How should a firm change its strategy when the industry approaches the growth stage, and the firm wants to attract more of the early majority? implement a market development strategy implement o focus strategy based on small quantity production implement specialized distribution channels implement mass-media advertising campangos
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