• How could Capri-Sun reposition their product using:
• a.an image repositioning strategy?

• b.a product repositioning strategy?

• c.an intangible repositioning strategy?

• d.a tangible repositioning strategy?
• 2.Which of these repositioning strategies would be the best choice for the brand?
• 3.How could repositioning impact the brand?
• 4.How might Capri-Sun decide which is the best approach?
• 5.If the chosen repositioning strategy requires changing the product, should they keep the original product on the market?
• 6.How can Capri-Sun best communicate their new image or product to consumers?