How could I respond to this:

Social-commerce is a form of ecommerce, as described in chapter 14, the use of social networks to browse and purchase goods. One is indirectly dealing with the retailer. For example, One of my favorite beauty brands, The Lip Bar, has opened an Instagram shop. While scrolling on Instagram, I can see their most recent post and purchase directly from the picture by choosing the products listed. Traditional electronic commerce, described in chapter 3, uses electronic communications to perform the activities involving promotion, inventory, purchase, distribution and exchange of products and services.

Social-commerce is more popular in China and India than the US, China reported 51.5% of social network users purchasing from a social channel according to the Insider Intelligence article. In India, Meesho, a shopping app has paved the way for users to easily shop for a wide scope of products at low prices. This app has listed a download amount of 127 million people shopping goods that make up 85% of that particular shopping sector (WSJ,Meta-Backed Meesho Is Beating Amazon, Walmart in Race for Indian Shoppers). The struggle the US faces as it pertains to the social-commerce is the security of payment, verification of legitimacy of products and preference to deal directly with the retailer.

Social-commerce marketing strategies are different from ecommerce marketing strategies because they are two different platforms. For example, the verbiage, a video posted on Instagram saying swipe up to shop makes sense on that platform. If you go to the retailers website and that same video was posted as advertising, that will confuse the consumer. Social-commerce use a mix of influencers and hash tags, to name a couple, of what the specifically incorporate in the marketing strategy. However, I want to mention that I view social-commerce as apart of ecommerce.

Social-commerce outlook is the view, forecast on where it is headed as a whole. Social-commerce is the future of ecommerce because the mass market of consumers is on social networks. With concepts such as target ads business will see an increase in sales and a decrease in wasted advertising dollars. The social-commerce sales are projected to reach $45.74 billion this year in the US and continue to grow. The signs of interest from consumers are signifying the potential, continual growth. Social networks like Facebook launched Facebook Shops, Instagram dropped Instagram checkout and Twitter released its buy buttonthis is how the social commerce will grow. There are many other social platforms that have yet to join the social commerce but have the consumers and platform to expand.