1. How did AT&T become a diversified company? What was the strategic rationale? Do you agree?
2. What is vertical integration? Explain why and how AT&T has engaged in vertical integration since 2007. Give examples. Gauge the success of this strategy.
3. What is horizontal integration? Explain why and how AT&T has engaged in horizontal integration since 2007. Give examples. Gauge the success of this strategy.
4. The opposite of firmspecializationis firmdiversification.In what ways is vertical and horizontal integration consistent with diversification?
5. Give a brief history of AT&T since its founding in 1875.
6. What is convergence? Have the telecommunication/media/entertainment industries converged? Describe the first wave of convergence.
7. Describe the second and third waves of convergence in the above industries.
8. What are the components of competitive strategy in the entertainment industry? Are convergence and vertical integration important in entertainment?
9. What were the main points of the Elliott letter? Do you agree with their assessment and proposals? Why or why not, and support with examples.
10. How is AT&T doing right now? What should AT&T do in the future?