How did BYD get started? In what ways were the management patterns BYD developed at the beginning important for how it later developed cars? Both in batteries and in autos, what was unusual about BYD's manufacturing process? How did the firm manage costs? Which kinds of costs did BYD especially try to economize on at first? How has the company evolved? How did it get into autos? What advantages did it cultivate? How did the firm survive the proliferation of new Chinese EV rivals? Finally, how unusual is it for a husband-wife team to run a car company? How does this dynamic duo work? Was this unusual management team just a curiosity or was it core to the firm's competitive advantage?