Question
How did GE function and perform well, when it was involved with many businesses that were unrelated? Why was what they did important to performance.
How did GE function and perform well, when it was involved with many businesses that were unrelated?
Why was what they did important to performance.
What are key takeaways other firms can apply in the future?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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