How did Netflix shape its ecology of innovation? Describe the business environment that Netflix entered in the late 1990s. To do this, use the ideas about ecosystems that are highlighted in Chapter 2 of Goldstein, Hazy & Lichtenstein (GHL), Complexity and the Nexus of Leadership. Provide examples of how Netflix shaped its ecology to further its survival and growth potential. What were the risks? What were the benefits? Describe an aspect of a Netflix business partnership and explain why you see this as an important step in their path to its success.