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How did Pepsi use their knowledge of cultural values and norms to beat Coke and succeed in marketing to the people of Quebec? Be as
How did Pepsi use their knowledge of cultural values and norms to beat Coke and succeed in marketing to the people of Quebec? Be as specific as possible.
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Managing Information Technology
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
7th Edition
132146320, 978-0132146326
