Question
How did the consultant, Barry, 'frame' the change to attempt to persuade the managers at FitCo to 'buy in' to his idea? What role did
How did the consultant, Barry, 'frame' the change to attempt to persuade the managers at FitCo to 'buy in' to his idea? What role did forms of symbolism and discourse play in this process - in particular stories, categories, and metaphors?
Case Study Fitco Strategy Theory and Practice Stewart R Clegg
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Operations management
Authors: Jay Heizer, Barry Render
10th edition
978-0136119418, 136119417, 978-0132163927
