How did the makers of the Mederma scar$-$treatment product reposition the offering after learning how customers valued the self$-$esteem benefit it provided?

Question $3$ Answer

a$.$

By de$-$emphasizing the product's monetary value

b$.$

By repricing it as a premium product

c$.$

By de$-$emphasizing the product's functional value

d$.$

By adding an emotional component to the message

e$.$

By relaunching it as a cosmetic product rather than a medical product