How did this individual come up with the weight the rating and the weighted score of Hershey's nestle and Mars

The main competitions for Hershey's are Mars and Nestle. All the is companies are big in the chocolate and candy market. d Competitive profile metrics Below is a (Pm compcouson for these 3 fiums": Hershey Nestle Mars Critical Success factors weight Rating Sorel & S, e a s Market shave 0.2s 4 1 2 0. 5 3 0.75 No. of employees on 2 S04 sam 02 0.22 0.22 0.3 o.11 employee fee Revenue 0.48 0.36 M Net Income 4 0.6 m orus angin OS 0.6 Io.us 0.36 0.24 Market Capitalisation ons % Orending margin Earnings per share 0.12 s - 3.54 3.01 2.62 Total