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How did XYZ Electronics approach the development of its marketing strategy and plan, and what were its primary objectives?
How did XYZ Electronics approach the development of its marketing strategy and plan, and what were its primary objectives?
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To understand how XYZ Electronics approached the development of its marketing strategy and plan along with its primary objectives consider the following key steps and factors typically involved in cre...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
