How different/similar is the culture of Virgin Airlines compared to America air flight providers? What are their strengths and weaknesses? Why? Now think about this: When you travel by air, what do you expect from the airline you use? Find a friend or colleague that flies frequently (internationally or not). Ask about their expectations of traveling by air. Do their expectations are similar to yours? Why or why not? How do you think a global manager needs to act in order to make their customers happy when they use their airlines in different places: consider all of the following factors: Reliability Accuracy of schedule Staff receptiveness to specific needs Entertainment Food, etc