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How difficult or easy is it for managers to gauge a particular foreign market's costs, benefits, and risks? What is an example of a time
How difficult or easy is it for managers to gauge a particular foreign market's costs, benefits, and risks? What is an example of a time when managers at Tesco Lotus gauged these areas effectively
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Strategic Management and Competitive Advantage Concepts
Authors: Jay B. Barney, William S. Masterly
4th edition
978-1305393462, 1285861981, 2901285861981, 1305393465, 9781285861982, 978-0132555500
