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How do brand perceptions vary across different customer segments, and how can we tailor our brand messaging to resonate with each segment? Explain in details.
- How do brand perceptions vary across different customer segments, and how can we tailor our brand messaging to resonate with each segment? Explain in details.
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Brand perceptions can indeed vary significantly across different customer segments due to factors such as demographics psychographics cultural backgrounds and personal preferences Tailoring brand mess...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
