How do companies weave sustainability practices into their core business strategies and CSR efforts to gain a competitive edge? Reflect on your personal experiences or observations, and bring in real-world examples of organizations that stand out in this domain. Discuss the effectiveness of these practices, considering both their successes and potential areas for improvement. How do these sustainability efforts shape the company's CSR profile and contribute to its competitive advantage in the market? Connect your discussion to the importance of a strong commitment to CSR, and remember to cite your sources