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How do Consumers Minds work in visual contexts, metaphor analysis, and the power of story telling both by the consumer and the Marketer?
How do Consumers Minds work in visual contexts, metaphor analysis, and the power of story telling both by the consumer and the Marketer?
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In visual contexts metaphor analysis and storytelling consumers minds are engaged in complex cognitive processes that influence their perceptions emot...Get Instant Access to Expert-Tailored Solutions
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Organizational Behaviour Concepts Controversies Applications
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
6th Canadian Edition
132310317, 978-0132310314
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