Question
How do each of the 10 Schwartz and colleagues core values affect consumer behaviour when buying driverless cars (eg Tesla). The 10 core values are:
How do each of the 10 Schwartz and colleagues core values affect consumer behaviour when buying driverless cars (eg Tesla).
The 10 core values are: Conformity, Tradition, Security, Power, Achievement, Hedonism, Stimulation, Self-Direction, Universalism, and Benevolence
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
