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How do firms develop a distinctive and positive reputation? How can the general public affect a company's reputation? Identify an organization that has recovered from

  1. How do firms develop a distinctive and positive reputation? How can the general public affect a company's reputation? Identify an organization that has recovered from having a bad reputation and explain how the firm restored public confidence.
  2. Evaluate public opinion influencing strategies used by business organization, such as public service announcements, image advertisements, paid content, and event sponsorship.

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