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how do I address a question in a business report about swat analysis? Scope of Proposal The business proposal must contain the following elements: Proposed
how do I address a question in a business report about swat analysis? Scope of Proposal The business proposal must contain the following elements: Proposed initiative: A detailed explanation of the proposed initiative (e.g., what the new business is, how it works, what the target market is, how it is consistent with the prescribed Strategy for Growth...). The new business must not negatively impact any existing Foleo businesses. SWOT analysis: An analysis of the environment of Foleo Group Limited using SWOT analysis. The analysis must be supported by reasonable evidence from the case facts, and further research into the real-world external environment of Foleo Group. Strategic alignment: An explanation of the strategic alignment of the proposed initiative. This section should include: i. an identification of the long-term objectives of Foleo Group and how the proposed initiative will align with these, and ii. an identification and explanation of the proposed generic competitive strategy of the new business. Evidence of viability: Reliable and relevant evidence that the proposed initiative will be viable for Foleo Group. This section should include: i. an explained example of a relevant real-life company that has successfully introduced a similar growth initiative as that being proposed, and ii. reference to at least one academic journal that supports the initiative being proposed. Impact on stakeholders: An analysis of the likely impact of the proposed initiative on the below stakeholders: 1. Customers 2. Suppliers 3. Competitors 4. Employees Shareholders 5
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