How do I analyse Blue Origin's top competitors, when most options presented by craft.co are privately owned? How do I analyse private companies?

2. Using the accounting theories found in this unit, identify and analyse Blue Origin's top five competitors in the space flight and engineering market. Given that Amazon's strategy involved expansion by acquisition, identify which competitor(s) Blue Origin is likely to acquire first, and why. Consult a market advice service such as https://craft.co/blue-origin (which has the information you need, by the way).

Task description In 2017, Amazon Inc. celebrated the 20th anniversary of its initial public offering in 1997 and became one of the largest capitalised companies in the world. Four years later, in 2021, Amazon founder Jeff Bezos announced that "every Amazon employee and every Amazon customer" had helped fund the first successful crewed sub-orbital flight by his spaceflight company Blue Origin. "You guys paid for all of this," he said after his flight. Your expertise in Accounting is required to analyse how closely Blue Origin's business model follows the Amazon Inc business model as explained in the case study reading. You are urged to consult market analysis sites such as https://craft.co/blue-origin and the Blue Origin home page as well https://www.blueorigin.com/. You will read the Case Study on the following page and write an accounting report (no more than 2,500 words long, excluding title page, references and appendix) that answers the following questions. 1. Given that they were ultimately approved by the same entrepreneur, Jeff Bezos, identify any business similarities between the vision statements of Amazon Inc ("to be the Earth's most customer-centric company ... to build a place where people can come to find and discover anything they might want to buy online") and Blue Origin ("enabling a future where millions of people are living and working in space to benefit Earth"). Predominately draw from the theories found in this accounting unit. 2. Using the accounting theories found in this unit, identify and analyse Blue Origin's top five competitors in the space flight and engineering market. Given that Amazon's strategy involved expansion by acquisition, identify which competitor(s) Blue Origin is likely to acquire first, and why. Consult a market advice service such as https://craft.co/blue-origin (which has the information you need, by the way). 3. As of 2021, Blue Origin is a private company. But if it launched an IPO, how would you advise Amazon shareholders on whether or not they should buy Blue Origin shares, and why? Use figures and theories found in this unit to explain your answer. 4. Given that Blue Origin does not release its financials, let's look at a competitor. What would you be looking for in Virgin Galactic's financials (check Google Finance, Yahoo Finance, or Bloomberg) going forward to assess the success of the space flight sector as a new market? Use the theories principles found in this unit to justify your answer. 5. To complete this assignment you will need to examine different theoretical models to analyse the situation. 1) Efficient Market Hypothesis (EMH), 2) Agency Theory, 3) Capital Asset Pricing Model (CAPM), or 4) Financial Statement Analysis. Justify why you have chosen your theoretical model and demonstrate proficiency in its use