Question
how do i interpret this data and A APA write-up for the results? This proposed quasi-experimental study will explore the effectiveness of types of marketing
how do i interpret this data and A APA write-up for the results?
This proposed quasi-experimental study will explore the effectiveness of types of marketing on consumer perspective by age. This study will focus on the responses of twelve consumers between the ages of 18 to 64 and their indicated marketing preferences. This study aims to provide information to a marketing company on the effectiveness of internet and traditional marketing types assessed with a Mann-Whitney U test.
This study has two independent, one dependent variable, and one categorical variable. The independent variables are types of marketing: Internet and traditional marketing. The dependent variable is the consumer's perspective, and the categorical value is age.
Results
The independent samples Mann-Whitney U test indicated that the internet consumer perspective was greater among the effectiveness of the marketing type (Mdn = ) than for the traditional marketing type (Mdn = ), U = , p = .
Hypothesis Test Summary Null Hypothesis Test Sig. a,b Decision The distribution of age is the same Independent-Samples Mann-Whitney 639c Retain the null hypothesis. across categories of Marketing Type. U Test a. The significance level is .050. b. Asymptotic significance is displayed. c. Exact significance is displayed for this test.Independent-Samples Mann-Whitney U Test Summary Total N 12 Mann-Whitney U 14.500 Wilcoxon W 29.500 Test Statistic 14.500 Standard Error 6.147 Standardized Test Statistic -.488 Asymptotic Sig.(2-sided test) .626 Exact Sig.(2-sided test) .639Independent-Samples Mann-Whitney U Test Marketing Type Internet Traditional Internet N - 5 80.00 Mean Rank = 5.90 80.00 60.00 60.00 age 40.00 40.00 age 20.00 20.00 00 .00 4 3 2 1 0 1 2 3 4 Frequency FrequencyContinuous Field Information age N = 12 Min = 18.00 Max = 64.00 Mean = 32.583 Std. Dev. = 14.6378 5 4 Frequency 2 0 10.00 20.00 30.00 40.00 50.00 60.00 70.00 ageCategorical Field Information Marketing Type Total N = 12 6 4 Count 2 Internet Traditional Marketing TypeStep by Step Solution
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