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How do marketers test the effectiveness of sponsorship programs? Identify and explain the different factors used to measure Internet advertising. Different measurement factors are hits,
How do marketers test the effectiveness of sponsorship programs? Identify and explain the different factors used to measure Internet advertising. Different measurement factors are hits, click-throughs, page views, visits, and unique visitors. What do these factors measure? Is it effective?
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Financial Accounting For Non Specialities
Authors: Peter Atrill, Eddie McLaney
2nd Edition
0139833625, 9780139833625
