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How do marketing plans vary at different levels of the organization? Why is it important to get input from others when planning? What are the
- How do marketing plans vary at different levels of the organization?
- Why is it important to get input from others when planning?
- What are the four components of the SWOT analysis and how is it useful?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
