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How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to
How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts have to differ from each other?
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The Operations Management Journal
Authors: Kris Safarova
1st Edition
9798734741054
