How Do These Teams Perform?

Managers should bulld teams that are cohesive and have high$-$performance norms. In this activity, you will consider different groups

and Identify their norms for performance and their cohesiveness in efforts to project thelr likely productlvity.

Some groups are better than others at ensuring that their members behave the way the group prefers. Coheslve groups are more

effective than noncohesive groups at norm enforcement. But do they have norms of high or low performance? The highest

performance occurs when a coheslve team has high$-$performance norms. But if a highly coheslve group has low$-$performance norms,

that group will have the worst performance. In the group's eyes, however, It will have succeeded in achleving Its goal of poor

performance. Noncohesive groups with high$-$performance norms can be effectlve from the company's standpoint. However, they won't

be as productlve as they would be If they were more cohesive. Noncohesive groups with low$-$performance norms perform poorly, but

they will not ruln things for management as effectlvely as can cohesive groups with low$-$performance norms.

Read about each group below:

Group A: The members of Group A alm to produce high$-$quality results for the organization. Desplte the fact that the members have

never really "clicked" with one another, they know that If each member does his or her own part, the team will achleve Its goals.

Group B: The members of Group B are very tightly knit and believe they have the best and the brightest members of the organization.

They highly value group harmony and belleve that as long as they cooperate with one another, they will succeed.

Group C: Group C is a cross$-$functional product development team whose members are essentlally Individual contributors. They have

struggled to merge thelr diverse talents and approaches and have missed deadlines due to the team's lack of commitment to the

overall project.

Group D: The members of Group D have worked together successfully on several projects and are frlends both Inside and outside of

work. They are also high performers who pride themselves on superior goal accomplishment.

From the information in the minl$-$case, predict each group's goal attainment and task performance. Then drag the group to the

corresponding cell.

Low$-$Performance

Norms

High goal attainment,

low task performance

High

Cohesiveness

Low

Cohesiveness

High$-$Performance

Norms

High goal attainment, high

task performance

Moderate goal attainment,

moderate task performance