How do they make money (list all the sources)- In terms everyone in class can understand?

1.  
2. What are their key ratios: Pick 3 of the following and describe what the ratio is in terms everyone can understand, compare it to a similar stock in the industry, and explain why the numbers are favorable to the investor. 1. P/E (Trailing) 2. Dividend & Yield 3. 52 week stock range (high & low) 4. Market Capitalization 5. Debt to Equity 6. Price to Sales.
3. List the 3 - 5 main reasons you want to own this stock (go into detail here)- Include what they should anticipate as a rate of return. Include why (your educated opinion) the company will excel going forward (might be taking more market share or in a growing market or both!)  
4.  
5. List the 1 thing about this stock that scares you, but why you think it can be overcome (could make the stock crash)?
6.