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How do transnational corporations navigate the intricate landscape of global markets, and what are the implications for local economies and cultural identities?
How do transnational corporations navigate the intricate landscape of global markets, and what are the implications for local economies and cultural identities?
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Transnational corporations TNCs navigate the intricate landscape of global markets through various strategies and practices 1 Market Research and Analysis TNCs invest significant resources in market r...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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