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How do we know if a firm is pursuing a blue ocean strategy? Some of their decisions lower costs while simultaneously adding value. All of
How do we know if a firm is pursuing a blue ocean strategy? Some of their decisions lower costs while simultaneously adding value. All of their decisions aim to lower costs below their competitors' costs. The firm works to increase their differentiation to a specific group of customers while maintaining low costs.
How do we know if a firm is pursuing a blue ocean strategy?
Some of their decisions lower costs while simultaneously adding value.
All of their decisions aim to lower costs below their competitors' costs.
The firm works to increase their differentiation to a specific group of customers while maintaining low costs.
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