1. How do you describe the competitive risk in Amazon's environment as other retailers, including Walmart and Apple, strengthen their online offerings.

2. Amazon is continuously looking for new markets to exploit. As Bezons addresses the strategic opportunity of streaming video, he calls you for advice on gaining more customers from the younger generations. Amazon's presence and technology are well established, but Bezos sees a lot of untapped potential in this market. What decision error and traps might cause him to make the wrong decisions regarding Amazon's future moves in this regard, and why? What can he do to avoid these mistakes