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How do you determine a firm's cost of equity capital? How do you determine a firm's cost of debt? In determining the firm's overall cost

How do you determine a firm's cost of equity capital? How do you determine a firm's cost of debt? In determining the firm's overall cost of capital (WACC), would you use the book value or market value of debt or equity? Why? What are some of the common pitfalls associated with a firm's weighted average cost of capital (or WACC)

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