1. How do you explain the phenomenal growth experienced by Lemonade? 

2. Does Lemonade create a unique customer experience? For whom? How? What are the most important touch points along the customer journey? 

3. How important are data and analytics when optimizing the experience? What data  could you use , and why?

4. What is the role of digital technologies such as artificial intelligence (AI) , blockchain, or machine learning in Lemonade’s business model?

5. Which principles of behavioral economics are used by Lemonade?

6. How does Lemonade strike a balance between creating a superior customer experience and containing service delivery costs?

7. Is Lemonade’s business model sustainable over time? How can Lemonade continue to grow?