How do you get the total score(Red numbers)? I know it is using the formula but can you explain how the formula is used and what numbers need to be plugged in. Also is the value choice on the 2nd part personal numbers or do they come from part 1?

1. First determine the weights of the values Value Affordability Affordability 1 Quality 1/4 Style 1/9 (0.73) (0.18) (0.08) Quality 4 1 1/3 (0.76) (0.19) (0.05) Style 9 3 1 (0.64) (0.29) (0.07) Row Av (W) 0.73 max = 3.02 0.20 0.07 CI = 0.01 2. For each value, determine the ratings of the competing choices Value Choice HE M LE Affordability (W, = 0.73) High-end 1 (0.09) 2 (0.18) 8 (0.73) le Middle 1/2 1 5 (0.08) (0.15) (0.77) Low-end 1/8 1/5 1 (0.09) (0.15) (0.75) Row Av (RK) 0.09 max = 3.01 0.16 0.75 CI = 0.005 (W = 0.20) Value Choice HE M LE Quality High-end 1 1 1/6 Imax max (0.46) (0.46) (0.08) Middle 1 1 1/3 (0.43) (0.43) (0.14) Low-end 6 3 1 (0.60) (0.30) (0.10) Row Av (R2) 0.50 = 3.06 0.40 0.11 CI = 0.03 (W, = 0.07) Value Choice HE M LE Style High-end 1 1/3 1/9 (0.69) (0.23) (0.08) Middle 3 1 1/6 (0.72) (0.24) (0.04) Low-end 9 6 1 (0.56) (0.38) (0.06) Row Av (R3k) 0.66 nemax = 3.05 0.28 0.06 CI = 0.025 3. Compute the total score of each choice by the formula 2jW; Rjk Choice/Rating High-end/Rj 1 Middle/Rj2 Low-end/Rj3 Value and Weight Wj 1. Affordability 0.73 0.09 0.16 0.75 2. Quality 0.20 0.50 0.40 0.11 3. Style 0.07 0.66 0.28 0.06 Total Score & W; Rjk 0.21 0.22 0.57 1. First determine the weights of the values Value Affordability Affordability 1 Quality 1/4 Style 1/9 (0.73) (0.18) (0.08) Quality 4 1 1/3 (0.76) (0.19) (0.05) Style 9 3 1 (0.64) (0.29) (0.07) Row Av (W) 0.73 max = 3.02 0.20 0.07 CI = 0.01 2. For each value, determine the ratings of the competing choices Value Choice HE M LE Affordability (W, = 0.73) High-end 1 (0.09) 2 (0.18) 8 (0.73) le Middle 1/2 1 5 (0.08) (0.15) (0.77) Low-end 1/8 1/5 1 (0.09) (0.15) (0.75) Row Av (RK) 0.09 max = 3.01 0.16 0.75 CI = 0.005 (W = 0.20) Value Choice HE M LE Quality High-end 1 1 1/6 Imax max (0.46) (0.46) (0.08) Middle 1 1 1/3 (0.43) (0.43) (0.14) Low-end 6 3 1 (0.60) (0.30) (0.10) Row Av (R2) 0.50 = 3.06 0.40 0.11 CI = 0.03 (W, = 0.07) Value Choice HE M LE Style High-end 1 1/3 1/9 (0.69) (0.23) (0.08) Middle 3 1 1/6 (0.72) (0.24) (0.04) Low-end 9 6 1 (0.56) (0.38) (0.06) Row Av (R3k) 0.66 nemax = 3.05 0.28 0.06 CI = 0.025 3. Compute the total score of each choice by the formula 2jW; Rjk Choice/Rating High-end/Rj 1 Middle/Rj2 Low-end/Rj3 Value and Weight Wj 1. Affordability 0.73 0.09 0.16 0.75 2. Quality 0.20 0.50 0.40 0.11 3. Style 0.07 0.66 0.28 0.06 Total Score & W; Rjk 0.21 0.22 0.57