How do you plan to position your product or business during the introduction stage of the product life cycle? How will you promote your product or businesses using publicity, public relations, or advertising, or a combination of all of these? Explain which methods you choose, and why. What is your brand? In your response, be sure to include how the symbol or message in your logo or label (created in Step 3) impacts the rest of your marketing plan. How will your campaign use branded messages and design elements to successfully position your product with your target market?