How do you plan to test the introduction of the marketing activities and assess its effectiveness? Will you compare consumer reactions to marketing action before and after the marketing action? Will you compare brand sales under current practice with brand sales with the new marketing action? In short, you must present the methodology you plan to use.

Marketing Action 1: A social marketing campaign could promote recycling or energy conservation. This campaign can be very effective in raising awareness and changing behavior.

Marketing Action 2: Partnering with a charity or non-profit organization and using the campaign to raise awareness and funds for a particular cause. This is a win-win situation for both the marketing campaign and the charity, as the campaign will reach a wider audience, and the charity will receive much-needed funds.