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How do you think Product/Service Pricing contributes to the overall marketing strategy? How do you think external factors, such as market conditions and competition, impact
How do you think Product/Service Pricing contributes to the overall marketing strategy? How do you think external factors, such as market conditions and competition, impact pricing strategies
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
