How do you think the weakening of the British pound in 2020...

How do you think the weakening of the British pound in 2020 affected

Brompton's production costs and revenues? What profit maximizing strategies would you recommend if sterling continues to weaken?

Markets & Economies Presentation Project Description For your Case Study Presentation, you will create a slideshow and record a 5-10 minute presentation in response to a case study about Brompton Bicycles. You must submit the response as a video recording, with your face clearly visible, so that Quantic staff can verify your identity. This project is to be completed individually. You must respond to one of the following three questions: 1. Following Brexit, in 2021 and beyond, should Brompton reduce the price of its core product in the U.K. market? Discuss the possible price elasticity of demand for a Brompton bike, and support your answer using theory, the case study materials, and your own research. 2. How do you think the weakening of the British pound in 2020 affected Brompton's production costs and revenues? What profit maximizing strategies would you recommend if sterling continues to weaken? 3. What could the government do to mitigate the impact to the U.K's bicycle industry if they did decide to remove the E.U. tariff on Chinese bicycles? What are the pros and cons of such actions? Justify your answer using theory, the case study materials, and your own research. @ 2021 Pedago, LLC. All rights reserved. QUANTICBrompton Bicycles: Pedaling Into the Future Quantic Case Studies: Markets & Economies 2021 Pedago, LLC. All rights reserved. QUANTIC