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How do you think Xerox was able to motivate its employees through the crisis it faced in 2000? How does a CEO with so many

  1. How do you think Xerox was able to motivate its employees through the crisis it faced in 2000?
  2. How does a CEO with so many employees communicate priorities to a worldwide workforce? What communication methods do you think are most effective? Why?
  3. How might Ursula Burns motivate employees to take calculated risks? Why do you think it would would work?
  4. Both Anne Mulcahy and Ursula Burns were lifetime employees of Xerox. How does an organization attract and keep individuals for such a long period of time? Is it always beneficial to have employees work in the same organization for so many years? Why or why not?
  5. Provide 3 to 4 references

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