How do YouTube advertisements impact the purchase intention of Gen Z undergraduate students toward high-end products?

 

Research Question 1: What are the factors of YouTube advertisements that influence the perceptions of Gen Z undergraduate students toward high-end products?

Sampling: Gen Z undergraduate students

Data Gathering Method/s: In-depth interviews/Focus Groups/Survey 

 

Research Question 2: What impact has the frequency of viewing YouTube advertisements had on the purchase intention of Gen Z undergraduate students toward high-end products?

Sampling: Gen Z undergraduate students

Data Gathering Method/s: In-depth interviews/Focus Groups/Survey

 

Research Question 3: How does the attraction of YouTube advertisements influence the purchase intention of Gen Z undergraduate students toward high-end products?

Sampling: Gen Z undergraduate students

Data Gathering Method/s: In-depth interviews/Focus Groups/Survey

 

1. Describe in detail the method(s) to be used for data gathering and data analysis.
2. Describe in detail the sampling method to be used.
3. Define the scope of the study and the physical location of the study.
4. Explain the possible limitation in findings, data, or other matters making the research to be less valid or less reliable.
5. Explain the potential ethical issues that you might encounter.