1. How does a company or brand create loyal consumers that will repurchase or continue using its product or services?

   	a.	create loyalty programs and promotions encouraging action by the consumer.
   	b.	create price wars with its competitors to encourage consumers to switch brands.
   	c.	generate promotions for the general market that are the same ones offered through a loyalty program.

1. Disney positions its brand as a magical world where your dreams come true. In its brand positioning, what goal does Disney achieve?

   	a.	specifically identifies the product and services it offers
   	b.	highlights its differentiating qualities, why it is superior to its competitors and what that means to its target customers
   	c.	creates a continually changing message to match the general market trends

1. What is the goal of brand positioning?

   	a.	to explain its differentiating qualities to its target customers, why it is better, and why the superiority to its competitors matters
   	b.	to create a continually changing message to match the market's latest trends
   	c.	to create an image or feeling in a customer that brings recognition and delight

1. A familiar brand name is important for consumer good and services shopping experiences for the consumer because it:

   	a.	creates a memorable touch point to distinguish one companys offering from another in Their mind.
   	b.	allows them to browse store shelves without the interference of preconceptions.
   	c.	deters them from making easy shopping choices.