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How does a firm decide which internal department takes the lead on a public issue? Question 1 3 options: Marketing is the first line of
How does a firm decide which internal department takes the lead on a public issue?
Question options:
Marketing is the first line of defense for managing public issues.
The CEO and other officers always lead the resolution of public issues.
Human resources is the default department for resolving public issues.
The nature of the issue typically determines which team manages the issue.
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra
10th edition
978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
