Question
How does a firm decide which internal department takes the lead on a public issue? The CEO and other officers always lead the resolution of
How does a firm decide which internal department takes the lead on a public issue?
The CEO and other officers always lead the resolution of public issues.
Marketing is the first line of defense for managing public issues.
The nature of the issue typically determines which team manages the issue.
Human resources is the default department for resolving public issues.
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Planned Giving Management Marketing And Law
Authors: Ronald R. Jordan, Katelyn L. Quynn
3rd Edition
0471679798, 978-0471679790
