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How does a lemon, or inferior product, push out a better product, or plum from the marketplace? Assume the market begins with a 50/50 split

How does a "lemon", or inferior product, push out a better product, or "plum" from the marketplace? Assume the market begins with a 50/50 split of lemon and plum products.

What are two ways to counteract Information Asymmetry (or to prove your product or service is not a "lemon")?

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